Entrepreneur

Empowering Returns: How FlexiBees Is Re-shaping Women’s Workforce Participation

In an era marked by dynamic changes in professional­ working models, the venture led by Shreya Prakash is setting new benchmarks for women’s empowerment and workforce re-integration. As co-founder and Chief Executive Officer of FlexiBees, she is steering a platform that enables experienced women professionals to resume meaningful careers through project-based, remote and flexible work arrangements. Under her leadership, FlexiBees has reportedly empowered more than 85,000 women professionals and supported over 850 businesses globally.

Prakash’s journey is grounded in a distinction that runs beyond typical entrepreneurship. A graduate of Indian Institute of Management Bangalore, she carried significant branding and marketing experience from her prior roles with leading consumer-goods organisations.

Drawing on this foundation, she, alongside co-founders Rashmi Rammohan and Deepa Swamy, built FlexiBees with a dual purpose: to serve businesses requiring flexible, high-quality talent, and to address the vast, often untapped pool of women professionals who exit traditional full-time employment due to caregiving, relocation, or career breaks.

What makes FlexiBees distinctive is its deliberate focus on women who have taken career breaks, and its strategy of matching them with assignments that respect their evolving life situations while enabling professional continuity. The offering thus works not only as a talent brokerage but also as an enabler of economic and social agency. While many organisations have recognised the business case for flexible working, fewer have structured an entire operating model around one of the most overlooked talent demographics. Under Prakash’s leadership, FlexiBees has positioned flexibility as a strength rather than a compromise.

The impact on women’s empowerment is multifaceted. For many women returning to work, the challenges extend beyond securing a job—there is often a gap in confidence, relevance of skills, access to networks, or employer perceptions about career breaks. FlexiBees addresses several of these through vetting, role-matching, and supportive frameworks. By enabling experienced women to re-engage on terms aligned with their circumstances, the platform supports financial independence, professional identity, and the option of choice rather than constraint.

From the employer’s perspective, FlexiBees offers businesses an agile talent-access model covering functions such as sales, marketing, finance, HR, and technology, without the burden of rigid full-time commitments. A report noted that the platform had helped enterprises reduce hiring lead times by up to 90 %.

The convergence of business need and social impact underlines the value proposition of the model.
Under Prakash’s stewardship, the company has also earned global recognition. In 2025 she was named a finalist for the prestigious Aurora Tech Award for women tech-startup founders, reflecting the scale, innovation and societal purpose of FlexiBees.

The acknowledgment underscores the importance of solutions that unlock women’s workforce participation and economic inclusion.
Looking ahead, Prakash has articulated ambitious goals: to reach millions of women professionals over the coming years and promote flexibility as a mainstream dimension of work rather than an exception.

In doing so, FlexiBees aims to reshape the narrative of career breaks — from irreversible exits to transitions with agency and opportunity.
In sum, Shreya Prakash and her team at FlexiBees exemplify a model where empowerment and enterprise intersect. They offer women a path back to meaningful work, while enabling organisations to tap into seasoned talent with agility. In the broader context of gender equality and workforce participation, the platform is not only addressing a pressing need but is helping to redefine how work, career and life can coexist in a more inclusive future.

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